Continuous Improvement
It implies a quest for identifying the source of a problem eliminating the source attaining a level of performance and repeating the cycle again and again to achieve unprecedented levels of performance.
A total quality organization aims to be a performance leader in satisfying the customer.
Use of PDCA (Plan-Do-check- Act) - Deming Cycle:
A total quality organization constantly makes use of PDCA cycle to move to the higher levels of performance. With continuous improvement comes the need to work as teams to jointly resolve chronic problems faced by the organization.